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AlphaESS Expands European Footprint with 28.8% Market Share in the Netherlands

2025-10-23

Eindhoven, Netherlands, October 22, 2025 — According to Mordor Intelligence, AlphaESS, a global leader in energy storage systems, has captured 28.8% of the residential energy storage market in the Netherlands in 2025H1, representing year-on-year growth of over 600% and marking a significant milestone in the company's European expansion.

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To further enhance its local presence, AlphaESS has established a new Benelux office and registered Dutch BV in Eindhoven. This strategic move reinforces the company's commitment to localized service, partner support, and long-term development across the region.

Founded in 2012, AlphaESS has evolved from a residential storage specialist into a comprehensive energy solutions provider, offering a full product portfolio that spans balcony solar systems, residential, commercial and industrial (C&I), and utility-scale energy storage. With over a decade of experience in Germany, the Eindhoven office replicates AlphaESS's proven local service model—delivering faster, more responsive support to Benelux-based customers.

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To ensure high-quality local service, AlphaESS has deployed a dedicated local team and warehouse in the Netherlands, offering next-day maintenance, multi-channel customer support (including a hotline and WhatsApp with 2–5 minute response time), and a 24-hour complaint response system jointly managed by the European and global headquarters.

At the Benelux office opening, AlphaESS unveiled its latest product lineup for residential, C&I, and utility-scale applications:

• Residential: The new SMILE-G3 equipped with AlphaLinX technology supports series and parallel connections, dynamic battery balancing, bypass protection, and seamless integration with PV systems, EV chargers, and dynamic electricity tariffs.

• C&I: The company introduced the True All-in-One and Liquid-Cooled Pre-Installed BESS solutions, integrating PCS, BMS, EMS, batteries, liquid cooling, and fire suppression systems in a single cabinet—supporting dynamic tariffs and imbalance trading.

• Utility-Scale: The flagship Aster 5000 system provides peak shaving, frequency regulation, and grid balancing services. The Eindhoven office will provide local project delivery and long-term maintenance support across the Benelux region.

Globally, AlphaESS continues to accelerate its growth. A new 6 GWh factory under construction in Yunnan, China, will bring the company's total global manufacturing capacity to 10 GWh across five factories. Meanwhile, AlphaESS is strengthening its international presence with new offices in Kenya and Nigeria, and plans to expand further into the Middle East and Latin America.

The opening of the Benelux office marks another major milestone in AlphaESS's journey to deliver cutting-edge, customer-centric energy solutions and deepen its influence across the European energy storage landscape.

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Beware of the Brand
Infringement of AlphaESS

Recently, a severe infringement and fraud issue has caught our attention. A FAKE application with a FAKE logo, a FAKE website https://www.alphaessinvest.com/ and even FAKE videos under the name of AlphaESS are now spreading all over India, attempting to seduce people to invest money in energy storage systems by using a FAKE AlphaESS logo and real AlphaESS products photos.

It's obvious that they are looting money by using a FAKE AlphaESS brand and have seriously violated the intellectual property rights of AlphaESS.

AlphaESS shall spare no efforts and no costs to go against the violation by all means legally before more people get deceived.

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